THON is the largest student-run philanthropy in the world, raising over $137 million dollars since 1977. The Four Diamonds Fund is THON’s sole beneficiary and since its beginning in 1972, has NEVER turned a family away. As a local business closely connected to the University, one of Lions Pride’s favorite promotions of the year is its “4 Weeks 4 THON” campaign. The four weeks leading up to THON, Lions Pride donates 20% of the store’s total sales directly to THON.
Over the last eight years, Lions Pride’s 4 Weeks 4 THON promotion has been a huge success! When Lions Pride began 4 Weeks 4 THON in 2009, the store donated $17,222. Since beginning the promotion, Lions Pride has donated nearly $200 thousand dollars to THON. Each year the promotion has grown and changed in a way to better benefit Dance Marathon. Since 2010, Lions Pride has designed and sold a special 4 Weeks 4 THON t-shirt with all proceeds from sales going directly to THON.
“As the father of two young children and a member of the Penn State community, THON has always hit really close to home,” said store owner Steve Moyer. “We are happy to participate in something that not only helps Four Diamonds families, but also brings the Penn State community closer together.”
Penn State would not be what it is without THON and Lions Pride would not be able to run promotions like 4 Weeks 4 THON without the help of amazing Penn Staters all over the world. Lions Pride’s loyal customers have ALWAYS stood behind the University and supported the store. As a local business, Lions Pride is incredibly grateful to be able to give back to Penn State by supporting THON.