Lions Pride's 4 Weeks for 4 Diamonds

Lions Pride's 4 Weeks for 4 Diamonds

There are few things Penn Staters are more proud of than Dance Marathon. THON is a year-long fundraising and awareness campaign to fight and conquer pediatric cancer. Each year more than 15,000 Penn State students work together to find a cure for kids with cancer. Since its start in 1977, THON has raised over 100 million dollars to benefit the Four Diamonds Fund at Hershey Medical Center. As a local business closely connected to the University, one of Lions Pride’s favorite promotions of the year is the Four Weeks for Four Diamonds campaign. The four weeks leading up to THON, Lions Pride is happy to donate 20% of the stores total sales directly to THON.

Thon 2013 MemoriesFor the last five years, Lions Pride’s Four Weeks for Four Diamonds has been a huge success. When Lions Pride began the Four Weeks promotion in 2009, they were able to donate $17,222. This year Lions Pride donated $20,604, bringing the grand total raised over the last five years to $120,605. “As the father of two young children and a member of the Penn State community, THON has always hit really close to home,” said store owner Steve Moyer. “We are happy to participate in something that not only benefits THON but also helps bring people into the downtown area THON weekend.”

Each year the promotion has grown and changed in a way to better benefit Dance Marathon. Since 2010 Lions Pride has designed and sold a Four Weeks for Four Diamonds t-shirt where all proceeds from sales are donated to THON. They have also hosted two “like” drives on their Facebook page where for each new “like,” the store donates $0.50 to THON. The “like” drives help create awareness for Lions Pride’s promotion.

Penn State would not be what it is without THON and Lions Pride would not be able to run promotions like the Four Weeks for Four Diamonds campaign without the help of the amazing Penn State community. Lions Pride’s loyal customers have ALWAYS stood behind the University and supported the store. As a local business, Lions Pride is incredibly grateful to be able to give back to Penn State by supporting THON.

"To me, that's what Penn State is all about, those four words: wisdom, courage, honesty and strength. If there's one thing that I've learned in the past year at Penn State, it's that's what we're all about." - Coach Bill O'Brien

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