The Lions Pride Loyalty Program

The Lions Pride Loyalty Program

Since 1976 Lions Pride has been the premier retailer for Penn State alumni and fans. We have long taken pride in our quality offering of apparel and gifts, and have held true to our motto of supplying Nittany Nation with “Everything Penn State for EVERY Penn Stater!” Additionally, we are grateful to have a team of employees that offer exceptional customer service during each phase of the purchasing process. Whether you’re shopping in-store with one of our experienced sales team members, or ordering online from our speedy shipping department, we strive to make your shopping experience effortless.

Each year we challenge our team to develop ways to enhance our product offering and customer service experience. This year is no exception. After a challenging 2020, we wanted to find an exciting way to give back to YOU, the customers that have supported us over the years. Our dedicated team decided that developing a rewards program would be a unique and simple way to say “thank you” to our most loyal customers. With that, the Lions Pride Loyalty Program (LPLP) was born.

When customers sign up for our online loyalty program, they will earn LPLP reward dollars for each purchase made online at We understand that some rewards programs can be confusing and difficult to understand, so it is important to us to keep LPLP simple. There are no obscure point systems, or confusing customer loyalty tiers, simply get credited with rewards directly to your Lions Pride account. These rewards can be used at any time. Each time you make a Penn State purchase, you earn money back to spend later. Are you interested in saving on future Penn State purchases? Follow these simple steps:

  1. Visit our Lions Pride Loyalty Program Page and press “Join Now” button. You will receive $5 that you can spend today, just for signing up!
  2. Shop online with us to start earing rewards! You will earn 5% back on EVERY Penn State purchase you make with us.
  3. Earn 5% in loyalty dollars for each order, $5 for referral bonuses, and $5 for every five orders you place with us…plus more!

We are always looking for ways to improve our services, so our offerings won’t end there. Be sure to watch for special opportunities this fall to earn even more bonus points and rewards money to spend at Lions Pride! We are also asking customers to share their birthdays with us so we can send special “Happy Birthday” gifts!

Now is the best time to sign up for the LPLP because the sooner you sign up, the sooner you can start saving loyalty dollars for your next big purchase. Joining LPLP can even help you save during the holidays! While loyalty points will expire, we have challenged the industry standard by giving our customers a full year to use any dollars earned. Yep, that means if you sign up today, you will have 365 days to use your $5 reward balance.  

While we are hopeful that this program is successful for years to come, we are committed to helping our customers earn loyalty rewards through at least 12/31/21. At the end of the year, we may make some small adjustments to the program; however, our goal is simple, to thank YOU, our loyal customers, by offering awesome rewards that will further enhance your Lions Pride shopping experience. Please don’t hesitate to reach out to our expert sales team if you have any questions. Remember, it is our pleasure to serve you and to make your shopping experience memorable and fun. WE ARE!