4 Weeks for 4 Diamonds

4 Weeks for 4 Diamonds

There are few things Penn Staters are more proud of than Dance Marathon. The Penn State Dance Marathon, affectionately referred to as THON, is a 46-hour no sitting, no sleeping dance marathon held every February on the campus of Penn State University. It is a celebration of an entire year of fundraising for The Four Diamonds Fund, an organization that provides financial support, emotional support and much more to families who have children conquering cancer. The Four Diamonds Fund also provides research support and assistance at Penn State Hershey Children’s Hospital. THON is the largest student-run philanthropy in the world with over 15,000 student volunteers, raising over 101 million dollars since 1977. The Four Diamonds Fund is THON’s sole beneficiary and since its beginning in 1972, has NEVER turned a family away.

4 weeks for 4 diamonds

As a local business closely connected to the University, one of Lions Pride’s favorite promotions of the year is the Four Weeks for Four Diamonds campaign. The four weeks leading up to THON, Lions Pride donates 20% of the stores TOTAL sales directly to THON. This includes purchases made at www.lions-pride.com. When Lions Pride began the Four Weeks promotion in 2009, $17,222 was donated to THON. In 2013 Lions Pride donated $20,604, bringing the grand total raised over the last five years to $120,605. “As the father of two young children and a member of the Penn State community, THON has always hit really close to home,” said store owner Steve Moyer. “We are happy to participate in something that makes such a positive impact in the community.”

Hope Express CookbookEach year Lions Pride’s promotion has grown and changed in a way to better benefit THON. Since 2010 Lions Pride has designed and sold a Four Weeks for Four Diamonds t-shirt where all proceeds from sales are donated to THON. They have also hosted “like” drives on Facebook where for each new “like,” the store donates $0.50. The “like” drive has been a key component in creating awareness for the promotion. This year Lions Pride partnered with The Hope Express to sell “From the Kitchen of the Hope Express” cookbooks. 100% of the proceeds from the sale of the cookbook will also be donated to THON. To learn more about the mission of The Hope Express, please visit www.thehopeexpress.org.

Remember, now through February 23rd, simply shop in-store, online or by phone and Lions Pride will donate 20% of your sale to THON. If you spend $75 or more, you will receive a FREE Lions Pride THON t-shirt. You may also purchase the Lions Pride THON shirt for $15 with ALL proceeds going to THON. Help Lions Pride dominate last year’s total by shopping today! “When they say, ‘WE ARE PENN STATE,’ this is what they are talking about.”-Joe Paterno

4 weeks tee