Four Weeks for Four Diamonds - THON 2014
Over the last six years Lions Pride’s Four Weeks for Four Diamonds promotion has been a huge success! When Lions Pride began Four Weeks for Four Diamonds in 2009, the store donated $17,222. This year Lions Pride donated $26,173.00, bringing the grand total raised over the last five years to $146,778.00. “As the father of two young children and a member of the Penn State community, THON has always hit really close to home,” said store owner Steve Moyer. “We are happy to participate in something that not only benefits THON but also helps bring people into the downtown area THON weekend.”
Each year the promotion has grown and changed in a way to better benefit Dance Marathon. Since 2010 Lions Pride has designed and sold a special Four Weeks for Four Diamonds t-shirt where all proceeds from sales are donated to THON. They have also hosted three “like” drives on their Facebook page where for each new “like,” the store donates $0.50 to THON. The “like” drive helps create awareness for Lions Pride’s promotion. This year Lions Pride also coordinated with The Hope Express to sell their cookbook “From the Kitchen of The Hope Express,” with all proceeds from cookbook sales going to The Hope Express and THON.
Penn State would not be what it is without THON and Lions Pride would not be able to run promotions like the Four Weeks for Four Diamonds campaign without the help of the amazing Penn State community. Lions Pride’s loyal customers have ALWAYS stood behind the University and supported the store. As a local business, Lions Pride is incredibly grateful to be able to give back to Penn State by supporting THON.